For Itchy Pets
Novel proteins your dog's immune system has never seen, so it can't react to them. Paired with targeted relief from our Allergy & Itch supplement.

Pure rabbit. Nothing else. A classic novel protein, lean and gently digestible.
50g

Pure kangaroo. Nothing else. A novel protein for itchy, sensitive dogs and high-value training.
50g

Pure ostrich. Nothing else. An exotic lean red meat that's naturally grain-free and additive-free.
50g

Pure venison. Nothing else. Nutrient-dense novel red meat for dogs with common-protein sensitivities.
50g

Less scratching, more napping. Quercetin, omegas and bromelain to support itchy skin through seasonal flare-ups.
90 chews · 135g
Year-round itching on the paws, face, ears and belly can be a sign of a food reaction. The usual culprits are proteins a dog has eaten for years, most often beef, chicken and dairy. A novel protein is one your dog has never eaten, so its immune system has no history with it.
The catch is that a novel protein only helps if it's the only protein your dog eats. Vets run food elimination trials for 8 to 12 weeks, and a single chicken-flavoured treat during that time can undo the whole trial. That's why every BEANS treat is one ingredient and nothing else: rabbit is 100% rabbit, kangaroo is 100% kangaroo.
Pick a protein your dog hasn't had before and that isn't closely related to its current food. If your dog reacts to chicken, avoid turkey too, since the two are closely related. Rabbit, kangaroo, venison and ostrich are good starting points for most Singapore dogs, which are usually raised on chicken, beef and lamb.
Food isn't the only cause. Singapore's heat and humidity also drive dust mite, yeast and flea allergies, so talk to your vet if the itch doesn't settle. Our Allergy & Itch soft chews add quercetin, salmon oil and lysine to support skin from the inside. They're for dogs only and contain pork, so leave them out during a strict elimination trial unless your vet agrees.
A single-ingredient treat made from a protein your dog has never eaten, such as rabbit, kangaroo, venison or ostrich. It must contain no other proteins, flavourings or fillers, or it can trigger the same reaction you're trying to avoid.
Yes, as long as the treat is the same novel protein as the trial diet, or another protein your vet has approved. Single-ingredient freeze-dried treats are a common choice because there's nothing else in them.
Yes. BEANS freeze-dried treats are single-protein and suitable for both dogs and cats. Our soft-chew supplements are made for dogs only.
General information only, not veterinary advice. Speak to your vet about your pet's health.